How to put Ads on your Website

One of the most popular ways of monetizing a website is to run ads on the website. There are several ways of doing this: 

Direct Sales

Reach out to potential advertisers and offer them ad space on your website, through cold-emailing or networking.

Ad Networks

Sign up for an ad network, such as Google AdSense, and let them handle the advertising for you, place ads on your website for a percentage of the revenue.

Programmatic Advertising

Use a programmatic platform to automate the buying and selling of ad space, leading to higher revenue for website owners.

Sponsored Content

Partner with a brand to create sponsored content featured on your website, like blog posts, videos, or social media posts.

What is Website Advertising?

Website advertising is the process of promoting a product, service, or brand on a website through various forms of advertising such as banner ads, pop-up ads, and sponsored content. The goal of website advertising is to attract potential customers to the advertised website or product and increase brand awareness. Advertisers can target specific audiences through demographics, interests, and browsing behavior by using cookies and tracking tools. This allows for a more efficient use of advertising dollars and better engagement with the intended audience.

Put Ads on your Website

Direct Sales to Advertisers

Reaching out to potential advertisers through email can be an effective way to sell ad space on your website. Here are some tips for crafting an effective email:

  1. Use a professional subject line and sender name. This will increase the chances that your email will be opened and read.
  2. Personalize the email. Mention the name of the company and the person you are reaching out to, and explain how your website aligns with their target audience.
  3. Include statistics about your website traffic and engagement, such as unique visitors per month and social media followers. This will help potential advertisers understand the reach and impact of their ad.
  4. Attach a media kit. Include information about your website’s demographics, traffic statistics, and ad rates.
  5. Include a call-to-action (CTA) at the end of the email. Tell them what you want them to do next, like setting up a call or visit your website.

Placing Ads on a WordPress Plugin

There are several ways to add advertising to a WordPress website, including:

  1. Using a plugin: There are several WordPress plugins that allow you to easily add advertising to your website, such as Ad Inserter, Advanced Ads, and WP Quads. These plugins will allow you to create ad slots, manage ad placements, and track ad performance.
  2. Manually adding code: You can add ad code manually by editing the theme’s template files or widgets. This method is more advanced and requires a basic understanding of HTML and PHP.
  3. Using a widget: Some WordPress themes come with built-in ad widgets, which you can use to display ads in specific areas of your website.
  4. Using a CDN: You can also use a content delivery network (CDN) such as Amazon Web Services, Cloudflare and Akamai, to serve ads on your website, This approach is more technical but it can be more scalable and efficient.
sell ad space on a website

Subject: Ad Space on [Your Website] – Reach [Target Audience]

Dear [Advertiser’s Name],
My name is [Your Name] and I’m the owner of [Your Website]. I came across your company and I noticed that our target audiences align perfectly. Our website, [Your Website], receives [Number] unique visitors per month, and our social media following is [Number] strong.

I would like to offer you an opportunity to reach our engaged audience through advertising on our website. I have attached our media kit, which includes information about our demographics, traffic statistics, and ad rates.
I would love to schedule a call with you to discuss the advertising options we have available and how they can benefit your company. Please let me know if this is something you would be interested in, and I’ll be happy to schedule a call at your convenience.

Thank you for your time and consideration.

Best regards,
[Your Name]

 

#Please keep in mind that this is just an example and you should tailor it according to your website, target audience and the advertiser you’re reaching out to. 

Put Ads on your Website

Website Advertising through Ad Networks

Programmatic advertising is a method of buying and selling ad space using software. Programmatic platforms automate the process of buying and selling ad space, allowing advertisers to bid on ad space in real-time.
There are two main types of programmatic platforms:

  1. Real-time bidding (RTB): RTB platforms allow advertisers to bid on ad space in real-time, using data such as demographics and browsing history to target specific audiences. This allows for more efficient and effective advertising, and can lead to higher revenue for website owners.
  2. Private marketplace (PMP): PMP platforms are private marketplaces where advertisers can purchase ad space directly from a publisher or group of publishers. This allows for more control over ad placement and targeting, but can also limit the potential reach of an ad campaign.

Programmatic platforms can be used for various types of digital advertising such as display, video, mobile and native ads.

 

It’s worth to note that programmatic advertising can be a powerful tool for both advertisers and publishers, it can help increase revenue and improve ad targeting, however, it can also be complex and challenging to set up, and it requires a good understanding of the technology and the market.

Programmatic advertising is a method of buying and selling ad space using software.

Some popular programmatic platforms include:

  1. Google Ad Exchange (AdX): A real-time bidding platform that allows advertisers to bid on ad space in real-time, using data such as demographics and browsing history to target specific audiences.
  2. AppNexus: A real-time bidding platform that allows advertisers to bid on ad space in real-time, using data such as demographics and browsing history to target specific audiences.
  3. The Trade Desk: A real-time bidding platform that allows advertisers to bid on ad space in real-time, using data such as demographics and browsing history to target specific audiences.
  4. Rubicon Project: A real-time bidding platform that allows advertisers to bid on ad space in real-time, using data such as demographics and browsing history to target specific audiences.
  5. LiveRamp: A private marketplace platform that allows advertisers to purchase ad space directly from a publisher or group of publishers, using data such as demographics and browsing history to target specific audiences.

Put Ads on your Website

Ad Networks

Ad networks, such as Google AdSense, allow website owners to earn money by displaying ads on their site. The ad network acts as a middleman between the website owner and the advertiser. The advertiser pays the ad network to display their ads, and the ad network pays the website owner for displaying the ads.

To place ads on your website using AdSense, you first need to sign up for an AdSense account. Once you have an account, you can generate ad code for the various ad formats that AdSense offers, such as display ads, text ads, and link units. You then place this code on your website, typically in the header, footer, or sidebar, and the ads will appear on your site.

AdSense uses a pay-per-click (PPC) model, which means that you earn a small amount of money each time a user clicks on one of the ads on your site. The amount you earn per click can vary depending on the advertiser and the type of ad.

Google AdSense also use the concept of ad unit and ad placement which can be customized as per the website design, layout and user experience.

Additionally, AdSense uses algorithms to determine which ads to show on your site based on factors such as the content of your site, the location of your visitors, and the type of device they are using.

There are alternatives to Google Adsense and we’ve listed just a few examples of them on the right. But there are many more out there, so it’s important to do your own research and compare different ad networks to find the one that best fits your website and audience.

How to put ads on your website

Some popular alternatives to Adesnse include:

  1. Media.net: a contextual ad network that specializes in display and native ads. It is often compared to Google AdSense as it also uses a pay-per-click model and offers a wide range of ad formats.
  2. Infolinks: a global in-text ad network that allows you to monetize your website’s text content by converting keywords into ad links.
  3. Propeller Ads: a global advertising network that offers a wide range of ad formats, including display ads, pop-unders, and interstitials.
  4. Chitika: a pay-per-click ad network that specializes in mobile and local ads.
  5. Amazon Advertising: Amazon’s advertising platform that allows you to display ads on your site and earn money through the Amazon Affiliate program.
  6. Taboola: A content recommendation platform that shows sponsored content and articles to users based on their browsing history.

 

Put Ads on your Website

Approach a brand for Sponsored Content

Approaching a brand to create sponsored content can be a great way to monetize your website or social media presence.

Here are some tips for approaching a brand to create sponsored content:

  1. Research the brand: Before reaching out to a brand, research their products or services, target audience, and past sponsored content campaigns. This will help you tailor your proposal to their specific needs and interests.
  2. Establish a relationship: Try to establish a relationship with the brand before asking for sponsored content. This can be done by interacting with them on social media, commenting on their blog, or attending their events.
  3. Create a proposal: Once you have a relationship established, create a proposal outlining the details of the sponsored content campaign, including the content ideas, target audience, reach and engagement, cost, and any other relevant details.
  4. Tailor your proposal: Tailor your proposal to the brand, highlighting how their products or services align with your target audience and how the sponsored content will benefit them.
  5. Show your portfolio: Show them your portfolio, case studies, or statistics of your past sponsored content campaigns, if you have any.
  6. Follow up: After sending the proposal, follow up with the brand to ensure they received it and to answer any questions they may have.

Example of Email reaching out to a brand:

Subject: Collaboration opportunity – Sponsored Content

Dear [Brand’s Name],

My name is [Your Name] and I run [Your Website/Social Media]. I came across your brand and I noticed that our target audiences align perfectly. Our website/Social media has [Number] unique visitors/followers per month and has a strong engagement rate.

I would like to propose a collaboration opportunity where we create sponsored content that will feature your brand on our website/Social media. I have some content ideas that I think will resonate well with our audience and I believe it will be beneficial for your brand as well.

I have attached a proposal outlining the details of the sponsored content campaign, including the content ideas, target audience, reach and engagement, cost, and any other relevant details. I would love to schedule a call with you to discuss the proposal and answer any questions you may have.

I have also attached our portfolio and case studies of past sponsored content campaigns we have worked on.

Please let me know if this is something you would be interested in, and I’ll be happy to schedule a call at your convenience.
Thank you for your time and consideration.

Best regards,
[Your Name]